Facebook Slideshow Ads Get Several New Features

Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.

Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.

Slideshow was created with the aim of giving businesses an easy entry into video ads, as well as allowing them to reach Facebook users with poor Internet connections, as Slideshow ads require far less bandwidth than traditional video ads and are easier to create.

Facebook’s Slideshow ad product differs from the Slideshow feature for its flagship iOS application, which debuted in June, allowing users to combine multiple photos and videos into Slideshows, complete with music and customized titles.

The new features Facebook introduced Tuesday are: the ability to add text and music to Slideshow ads; the ability to create Slideshow ads via Android devices; integration with the social network’s stock image database and their pages’ photo libraries; and the ability to convert videos into Slideshow...

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