SocMed Sean

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The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. LinkedIn Answers and Twitter are great ways to find new potential customers.

ROI 269
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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

I spent the first 10 years of my career building organizational intranets that focused on helping employees share their job knowledge with each other. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

The word “viral” should be replaced in all conversations with the word “valuable” I know it sounds funny, but wouldn’t you rather have your content “go valuable on Twitter?” That’s their job, making money for the company by serving customers.

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It’s 2AM, Do You Know Where Your Organizational Information Is??

SocMed Sean

In the modern day of social media, though, they can call the 800 number, tweet their problems, look for solutions in a knowledge base, email, complain in an online forum, post a video on YouTube of your product malfunctioning, or blog about it. Phone, website, Twitter, etc.) Are they seeking answers from multiple sources (e.g.