Social Media Strategery

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

Bringing Klout to the Enterprise? Unfortunately, despite all the criticism of tools like Klout on the open Internet, there seems to be a demand somewhere for tools that reduce actual people and relationship to numbers. Get ready for the interns to become more influential than your C-suite. TeamFollowBack appears on internal networks.

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Social Media Lessons from a Two-Year Old

Social Media Strategery

Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere.