The Realtime Report

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Any social media updates that we missed? Let us know in the comments below.

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Social Media Stats: The Best of 2013

The Realtime Report

What were the biggest stories in social media statistics this year? Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15).

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Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select. Enlisting 100 “social-media whiz kids” to drive Ford Fiesta models for six months.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It “brings direct marketing discipline” into social media, and enables scale. which it launched today.

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Less Than 30% of Fortune 500 CEOs Have Profiles on Social Networks

The Realtime Report

There are also a few social networking “stars” among the Fortune 500 CEOs (via Reuters): Rupert Murdoch is the most-followed CEO on Twitter with 285,000 followers (followed by Meg Whitman with 240,000). Michael Rapino of Live Nation has the most Facebook friends – over 2,000.