Social Media Strategery

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Bringing Klout to the Enterprise? takes issue with this idea of ranking people's influence on these internal networks.

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Social Media Lessons from a Two-Year Old

Social Media Strategery

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight.

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

" What if PR and social media community managers stopped worrying about targeting the influencers with the most Klout , the highest PeerIndex score, or the highest Empire Avenue share price, and instead worried about identifying the people who are best equipped to create and maintain a healthy community?