Small Business Mavericks

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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

Klout just keeps getting better. I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). In all, Klout is now measuring your influence across ten different social networks.

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Klout Partners With Bing On Snapshots

Small Business Mavericks

But you need to claim your Klout profile. And then you need to link your Klout profile to your LinkedIn profile. Your Bing Snapshot will include your Klout-connected social profiles. Searchers will also see your Klout Score and influential topics. This is the next iteration of search + social.

Klout 101
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Klout Adds Moments

Small Business Mavericks

Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Moments is something like the Facebook Timeline, but it takes “your most important content” from all of the networks Klout measures and adds it to your profile. But that’s just me.

Klout 101
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How Bing And Klout Teamed Up For Your Benefit

Small Business Mavericks

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. That’s where you’ll find the Klout score if it’s available. But do you really care about their Klout scores? From what I’m reading, most people don’t care too much about Klout scores.

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What Is True Reach?

Small Business Mavericks

Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? But what does it mean?

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Are You Listening?

Small Business Mavericks

Social media is good for more than just marketing or schmoozing. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. Klout is an influence monitor. TweetDeck and HootSuite are social media management tools. Google Reader.

Tweetdeck 101
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Are Keywords Still Necessary?

Small Business Mavericks

I certainly believe that social media has changed the stakes of the game. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary. Is there wisdom in that or is it a bit misguided? No keywords necessary.

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