Mindjumpers

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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Part of this project is to figure out how we can collect social data on a profile/person level and estimate to what we can use this knowledge. Competitors to Klout are now seeing the light of day.

ROI 199
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Don’t simply go with measuring followers, likes and Klout scores. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before. Establish competitive intelligence activities as part of your overall business strategy. Assess industry trends. Go beyond that.

Report 216