Akamai Marketing

article thumbnail

YES YOU CAN Measure Social Media

Akamai Marketing

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently. Here’s the thing: I’m also strategic and an activator.

article thumbnail

Klout – What’s it all About?

Akamai Marketing

Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.

Klout 233
article thumbnail

Social Media Complainers – your new BFF's

Akamai Marketing

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

article thumbnail

Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. Share and Enjoy: Share this on.

Klout 221
article thumbnail

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

article thumbnail

On Alice in Wonderland and Social Media

Akamai Marketing

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

article thumbnail

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.