20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.
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