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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. How much Klout you have is one way to measure it. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital.

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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? You may want to start by searching only blogs, or only Twitter or videos for example. Is influence based on number of connections?

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You have to keep up your Twitter stream. I’m going to, especially on Twitter, unfollow everybody and then start from ground zero.” There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. You’re an author. Jay: Absolutely.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Finding value in Klout like sites. Related articles.

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