Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) and then applies some fancy algorithmic voo doo to arrive at a unified metric.

Metrics 159

Metrics Postrank Social Media Klout 159

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

MAY 3, 2011

Director of Sales for @ klout. New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR , an adjunct professor in the New York city area, and co-founder of #PRStudChat. Amber Buhl. A USC grad, Amber’s past includes stints at Hulu, Yahoo!

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

FEBRUARY 10, 2010

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. But, the current system is just the beginning.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. .” ” Twitter Tool Reviews. Twitter Tips for Newbies.

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Tools Tips Twitter Klout 203

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. They're bots and goofballs who followed you using one of the tools you alluded to.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 6, 2012

Jim : It’s great for leads and stuff, but as a conversational tool for me to post updates, I don’t see it. LinkedIn needs to figure out what they are, and finally exploit it and create some kind of tool or trigger that makes people go, “You know what? So, I think for customer service, I think it’s a great tool.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Adoption soared. 85% of Inc. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

OCTOBER 5, 2010

71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter Tools and Reviews. How you can use it most effectively?

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Tools. For each step, he identifies the overall strategy, useful tools, and helpful tips for execution. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 31, 2011

Which are the most helpful third-party tools for Twitter? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. Twitter success stories: Explaining the ROI of Twitter by {grow}. Twitter Tools. 20 Top Twitter Monitoring and Analytics Tools by Pamorama.

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Tools Twitter Tips Hubspot 193

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. ” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Changes that lower overhead or introduce new products and services automatically drive ROI. Feel free to leave a comment!

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Webbiquity SMM

JUNE 14, 2011

The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Social media will ultimately be another tool , like email, but it will take some time to reach that stage. Social media ROI can’t be measured directly.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. . ** 5 STARS. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

AUGUST 24, 2012

Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. I think online training is going to be the future of that because I don’t think the ROI is there for face-to-face adult learning and the cost is just so bloated to send people to a hotel conference center.

Social Media 115

Social Media API Training Class 115

Writtent Blog

MAY 15, 2014

Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. We’ve compiled a list of the most important measures, tools, and tactics, so you can begin gaining a comprehensive view of how well your work is performing: 1.

Content 103

Content Marketing Metrics Klout 103

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. By the time this recording is mixed down and published, it will be a public report, The Social Media ROI Cookbook. Listen Now. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115

Kikolani

AUGUST 20, 2010

New local link building tool – a look at Local Citation Tool Finder to help you identify local competitors, get their local footprints, and see where they are getting listed. Why Google Adwords Keyword Tool shouldn’t be used for SEO – a case study of the numbers discrepancy. Link Building.

Mashup 126

Mashup Resources Foursquare WordPress 126

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media Toolkit (Michael Fruchter): Michael Fruchter writes a great post about the tools you should be using in order to get the most out of social media involvement. Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

MARCH 11, 2014

I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year. They’re easily downloadable, and Slideshare’s built-in social sharing tool makes the SMO easy. In this article I’ll dive into content marketing smart, not hard. Introduction to content marketing smart.

Content 52

Content Case Study eBook Statistics 52

agora pulse

NOVEMBER 29, 2016

Social sharing creates awareness of your brand, increases ROI and multiplies your fan base. Best Tool: WP Social Sharing is fully responsive, easy-to-install and maintain, and customizable for the look of your site. Google Trends is a great free tool that shows you what’s hot in a given city or country.

Social Media 60

Social Media Social Media Management Trends Klout 60

Hootsuite

MARCH 31, 2020

Learn more : A/B Testing on Social Media: How to Do it with Tools You Already Have. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track). AMA (Ask Me Anything). Content marketing.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Also, highly recommend his book, The Social Media ROI. You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real.

Influencer 122

Influencer Ustream Authentication Social CRM 122