Buffer Social

MARCH 6, 2017

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. Chapters in This Article. Social Report.

Analytics 111

Analytics Social Media Tools Klout 111

Diva Marketing Blog

MAY 14, 2012

BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available. Avon needs a business strategy, not a social media strategy. P&G also has a highly successful online community, Being Girl, for their Tampax and Always brands that has achieved a 4-to-1 ROI over traditional channels.

Social Media 81

Social Media Klout Smart Phone Training 81

Webbiquity SMM

MAY 3, 2011

Director of Sales for @ klout. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. If we knew that our audience was not only using Facebook, but was regularly uploading photos for example, that would help direct strategy. Just a thought. Im Jay Baer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Im Jay Baer.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 6, 2012

The synergies… Jim : Your Klout dived 20,000 points for using that word. But what’s fascinating to me, I think, because social media has become so hot and everybody’s talking about it, that email doesn’t seems as exciting or sexy to people, but the realty is it’s got a proven ROI.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. What social media developments and trends should I be watching? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. ” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Changes that lower overhead or introduce new products and services automatically drive ROI. Feel free to leave a comment!

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! The standard charts and graphs are entirely useful. No problem. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

OCTOBER 23, 2012

Contending that “it doesn’t take a big team and millions of dollars to get attention on Twitter,” John Manoogian III recommends emulating 10 strategies used by big brands, such as polishing your image: “Customize your background with something that fits you. Use a large image or a tasteful pattern. One Final Twitter Stat.

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

AUGUST 24, 2012

Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. But that’s pretty much the confirmed rumor is that that is one of the reasons Pinterest has not taken this open developer strategy that Twitter did, is that they see all the problems that it’s caused. ” Eric B.

Social Media 115

Social Media API Training Class 115

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Social Media Strategy Guides. 5 strategies for a captivating social media conversation by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Writtent Blog

MAY 15, 2014

Don’t take a single disparaging comment as a sure sign that it’s time to pivot your content strategy. The truth is email marketing still has the highest ROI of any form of marketing. Show me the ROI.”. Remember, even the world’s best writers get critical or even mean-spirited feedback from time to time. Leads Generated.

Content 103

Content Marketing Metrics Klout 103

Webbiquity SMM

OCTOBER 5, 2010

Twitter Strategy. Successful Twitter Marketing Strategies by Social Media Optimization. Steve Goldner lays out a strategy for using Twitter in conjunction with other social media tools like blogs, YouTube and Flickr to optimize your social media marketing success. 9 Questions for Analyzing the Tweet Stream by iMedia Connection.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. By the time this recording is mixed down and published, it will be a public report, The Social Media ROI Cookbook. Listen Now. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Web Development and Website Strategy. SEO: Strategy. Definitive Guide to Social Media Strategy Before Tactics (Online Marketing Blog): This is a fascinating interview piece by Lee Odden who asked dozens of digital marketing experts for their take on social media strategy versus tactics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

MARCH 11, 2014

I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year. Every sector has influencers, it’s just a matter of finding them (try Klout , PeerIndex or Kred ) and getting in touch. Monthly ebook: Ebooks are the end product of your content recycling strategy.

Content 52

Content Case Study eBook Statistics 52

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. Consulted on social media and reputation management strategy with Dow, Hearst, IBM, Time/Life, & Barnes&Noble. ” According to Tom Grant , Ph.D,

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Get the free guide right now! Engagement.

List 145

List Social Media HootSuite URL 145

Convince & Convert

JULY 9, 2010

The basic strategy behind any successful marketing is transparency and creativity. I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. While transparency itself gains authenticity, creativity spreads your business viral! Im Jay Baer.

Influencer 122

Influencer Ustream Authentication Social CRM 122