Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114