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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. they shout. “It’s a bastardization!

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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

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Social media- it’s not about the ratings

Janet Fouts

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. I’m not trashing Klout or Hubspot here, I like them, and I think the scores give an idea of how somebody is doing based on their systems.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Klout and Kred. The value and methodology of services like Klout and Kred has been much debated and discussed, so I’ll leave you to your own opinion there.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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The Gamification of Social Media

Social Media Marketing

Why I think Empire Avenue is onto something Other sites such as Friendfeed, Quora or Klout all give us some information or let us interact with each other in some way, but they're each limited. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout.