Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Kikolani

MARCH 13, 2011

If you’ve been following my writing for a while, you will notice I always find a way to throw in a mention for PostRank , and for good reason. Simply search keywords in your industry, and PostRank will give you a list of the blogs with the top engagement on that topic. Engagement Details on PostRank. All for free!

Research 153

Research Advertising Postrank Klout 153

Waxing UnLyrical

DECEMBER 4, 2010

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., votes, comments, inbound links) and web analytics data (e.g. Stop being lazy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200