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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement. Klout measures people’s social media influence by analyzing how the content they create drives online trends and user action. What Does All of This Mean?

Klout 154
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Bing and Instagram – How will they affect Klout scores?

Janet Fouts

Klout recently announced the addition of Instagram interaction and Bing searches to their algorithm. While I don’t take Klout scores as the be-all end-all of social value, it’s still a useful metrics tool when evaluating how much an individual or a brand engages with the rest of the world.

Klout 137
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Why You Should Care About Klout

Ari Herzog

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? What is Klout? Klout’s algorithm strives to measure a user’s online influence.

Klout 190
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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter.

Analytics 241
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Search Volume.

Metrics 159
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. Each tool is free unless otherwise noted.

Blogger 196
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Tool Tuesday: SocialOomph

Akamai Marketing

Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. For those services, I use and suggest SocialOomph. Some are free, some are part of their paid service.

Tools 163