Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Akamai Marketing

FEBRUARY 22, 2011

Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. For those services, I use and suggest SocialOomph. Some are free, some are part of their paid service.

Tools 163

Tools Klout Policies HootSuite 163

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user. paper.li.

Tools 206

Tools Social Media Lithium Sysomos 206

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Followerwonk.

Analytics 111

Analytics Social Media Tools Klout 111

The Realtime Report

OCTOBER 17, 2012

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

Influencer 181

Influencer Klout Tools Data 181

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. Influence Measurement Tools. More and more companies are starting to use the Klout score from for instance a job recruitment perspective.

ROI 199

ROI Klout Data Influencer 199

Akamai Marketing

FEBRUARY 8, 2011

It isn’t that we need a tool that does everything. It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. I’m always on the look out for new tools!

Postrank 134

Postrank Analytics Tools Klout 134

The Realtime Report

MARCH 31, 2014

Foursquare’s new ads tap Twitter and require $100K commitment – Foursquare’s new ad product, ‘Tap to Tweet,’ invites users to tweet marketing messages when they check into businesses; the product should be available in early April, and Foursquare is looking for more advertisers to join the beta test (AdWeek).

Lithium 160

Lithium News Klout Foursquare 160

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

The Realtime Report

DECEMBER 12, 2012

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. It “brings direct marketing discipline” into social media, and enables scale. And of course there are analytics.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. That is a HUGE difference and surely marketers must now tap into these 92%. While earned media is tough to build, there are tools out there that can help you increase earned media. Why is this so?

Tools 151

Tools Digg Nielsen Klout 151

SocMed Sean

JULY 8, 2012

–Sean Posting a lot of meaningless content (pins, check-ins, etc…) just to artificially inflate your Empire Avenue, Klout, or Kred score. People who use social media as a marketing tool, rather than an engagement opportunity. Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel.

Social Media 279

Social Media Klout Creative Commons eBook 279

Buzzlogix

MAY 15, 2017

The key to gathering the data you need is using the top social media monitoring tools. These tools monitor everything about user behavior so you can capitalize on that information. The following are the top 13 social media monitoring tools available today. Twitter Counter is a tool used to track your Twitter stats.

Social Media 40

Social Media Tools Klout HootSuite 40

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 131

Klout Curation Social Media Analytics 131

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. However, this tool doesn’t come cheap and for a social media manager like myself, with 10 + accounts it would be $43 per month. The Verdict. Over 1,500.00

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Convince & Convert

APRIL 18, 2012

Between our new newsletter, the One Social Thing , and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm , be with your family, and even take up a hobby. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

Tools 158

Tools Products Social Media Collaboration 158

The Realtime Report

OCTOBER 18, 2012

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” asked Jim Farley, group VP of global marketing, sales and service for Ford Motor Co. .”

Influencer 187

Influencer Social Media Klout Comparison 187

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Klout is not alone in this backward thinking.

Klout 114

Klout Review Skills Hosting 114

Kikolani

MARCH 18, 2013

This week, I had the privilege of taking a new Twitter tool for a spin. While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Increase your Klout.

Engagement 167

Engagement Twitter Klout How To 167

Convince & Convert

SEPTEMBER 28, 2011

We have all the tools we need to do amazing digital and social marketing right now. The problem with advanced social marketing isn’t the wand, it’s the wizards. Businesspeople (especially small business), and even professional marketers cannot possibly keep up with the pace of social media innovation.

Foursquare 145

Foursquare Klout Social Media Press Release 145

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. Run some of the evaluation tools below to determine what somebody sees when they look you up. This is a brand new tool to see how engaged your Facebook page is with your fans.

Klout 138

Klout Brands Social Media Postrank 138

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. In fact, if you want to keep tabs on your competition, listening is essential, and there are plenty of tools available to help you listen. Klout is an influence monitor. TweetDeck and HootSuite are social media management tools. Google Reader.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) and then applies some fancy algorithmic voo doo to arrive at a unified metric. Search Volume.

Metrics 160

Metrics Postrank Social Media Klout 160

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Klout and Kred scores). from HootSuite or other social media monitoring tool). Most of these are easy and free to track. Nine Blog Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. Next, we talked tools – the kind we all love – *free* ones. New trends? Saying goodbye to bad habits?

Communities 169

Communities Klout Trends Analytics 169

Kikolani

MARCH 22, 2013

How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations. 7 Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today. This Week on Kikolani.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? Visit Klout , Peer Index and Kred and average scores to get a ballpark idea of how influential they are overal (not necessarily specific to your topic).

Influencer 135

Influencer Klout URL Social Media 135

Twist Image

MAY 8, 2012

At the same time, I also think that these tools can be really helpful and can shed a lot of light on things for us. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. influencer marketing. We want to create a sense of narrative.

GPS 97

GPS Klout Foursquare Mobile 97

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency? All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Kikolani

JUNE 1, 2012

Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel. The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers – We don’t have time to waste, so let’s get started. This is going to be fun! Business / Career.

Mashup 115

Mashup Resources Klout RSS 115

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. marketing blog.

Klout 103

Klout Airlines Hotels Influencer 103