The Realtime Report

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Any social media updates that we missed? Let us know in the comments below.

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We’ve Updated Our Influence Measurement Guide

The Realtime Report

Klout and Kred now both offer brand pages, and have recently introduced new consumer-facing make-overs. What are the best practices for using tools like Klout to run Perks marketing programs—and are these programs effective? Fast forward 6 months, and so much has changed in a very short time.

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Social Media Stats: The Best of 2013

The Realtime Report

Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). Social Media Statistics Facebook Google influence marketing Instagram Klout LinkedIn social media statistics Twitter Vine' 5 Vines Are Shared Every Second On Twitter (May 15). Google+ Tops Twitter In US (June 3).

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Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

” What do you think of this campaign – particularly in comparison to Chevy’s Klout-based campaign for the Chevrolet Sonic ? .” The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.”

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.

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Less Than 30% of Fortune 500 CEOs Have Profiles on Social Networks

The Realtime Report

Warren Buffett has the 3rd highest Klout score (behind Rupert Murdoch and Michael Dell) although he only tweeted once from his official account, back in February of 2009. Michael Rapino of Live Nation has the most Facebook friends – over 2,000. only one CEO maintains his own blog: John Mackey of Whole Foods.