Jeff Esposito

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Why targeting matters… a @Klout fail

Jeff Esposito

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters. I like getting free stuff.

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Disney + Klout = close but no cigar

Jeff Esposito

Last night I attended a screening of the new Winnie the Pooh movie , courtesy of the folks over at Disney and Klout. Now, I have received a bunch of Klout Perks in the past, but none have really stood out to me as much as this one. Below is a list of the positives and negatives from the event: Pros. Extremely kid friendly.

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Klout fails again, making Apple pizza and staying simple

Jeff Esposito

Failed Klout Perks, A True Story – If you tune into this blog on a regular basis, or at least this week, you probably heard my tale of Klout offering me free booze , but not really since they had a whoopsie. . & I will be heading to a wedding and leaving Baby Espo with his first non-family sitter before heading to a Sunday cookout.

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A Klout promotion that pops

Jeff Esposito

Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. Tags: social media Klout Mike Schaffer PopChips. The package was filled with some cool swag, coupons and chips, but those were not what truly excited me – a handwritten note did.

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Death of Photography, Abandoned NOLA Six Flags and BAD Klout

Jeff Esposito

If @Klout is Fixed, Why Are They Profiling an 11-Year Old Kid? – My take on this is no, but it is something that scares hardcore photographers at times because it is kinda like blogs way back when – something cool, but doesn’t replace traditional mediums. Long story short, they said it was fixed and well, whoopsie, not really.

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Klout, Hugging Kids, 2012 Social Business Predictions & more

Jeff Esposito

When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. Would also love to know what links I may have missed this week in the comments below.

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Measuring Social Influence

Jeff Esposito

Klout and Edelman believe it can be. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. In late July, Klout offered up music service Spotify to U.S.