Waxing UnLyrical

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Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. In September, Mint announced that it would be reducing the number of pages, from 28 to 24, four days a week, Tuesdays through Fridays.

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