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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. 9 best practices of social media and journalism. So much of social media and journalism boils down to looking the part.

Journal 119
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4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Make Customers Feel Special.

Retail 60
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Top Five: social networks push new shopping features

Sherrilynne Starkie

Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. The idea is elevate and strengthen quality journalism by making adjustments to the algorithm towards more authoritative content. Mar 26, 2018. Mar 26, 2018.

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Voluntary Disclosure Agreement and How to Stay Proactive with Sales Tax Filing

The Realtime Report

The COVID-19 pandemic has forced local retailers to explore the benefits of switching to online sales. The issue facing retailers and service providers is how to stay current with sales taxes in states across the nation. As a brick-and-mortar retailer, a company is limited to paying sales taxes in the state they call home.

Retail 91
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Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The workshops will cover data security, verification and fact checking and data journalism. Quality journalism is good for everyone especially those of us working in the media industry.

Content 170
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Herbal tea company Traditional Medicinals has built a brand community around its online publication, Plant Power Journal. Image source. million members today.

Examples 228
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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. The study examined data from more than 1,600 ad instances for five retailers that advertised on 83 programs during the fall 2013 television season.

Study 79