Waxing UnLyrical

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. content!),

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Can I Have a Word? Five, Actually

Waxing UnLyrical

Since we switched to a new, monthly format, and also as we cut back a bit on our publishing schedule, and also as I have been a little bit crazed with a bunch of stuff, I still haven’t gotten around to writing a recap. 4: Who’s on a Washington Business Journal list? #3: #measurePR transcript for July. Five, Actually.

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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. A really interesting read.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. originally posted on Waxing UnLyrical , published by Shonali Burke. It’s a complex discussion topic, but an important one. You just read #measurePR Aug.

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New Year’s Resolutions for the Social PR Pro

Waxing UnLyrical

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. ” Yes, it is, and perhaps they didn’t.

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