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Great journalism makes great business for The Atlantic

Sherrilynne Starkie

He was speaking at SXSWi 2014 about the business of journalism and how The Atlantic has successfully bucked the downward trend that is plaguing many traditional media publishers. The Atlantic’s success is based on what Havens calls t the ‘virtuous cycle of journalism sustainability’.

Journal 268
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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. 9 best practices of social media and journalism. So much of social media and journalism boils down to looking the part. Also, make a point to shout-out any and all organizations where you’ve been published or are making appearances. thanks for having me!

Journal 120
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Successful Marketing Means Becoming a Publisher

WebInKnow

The new publishing model on the web is not about hype and spin and messages. Sometimes I call this Brand Journalism. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader.

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Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. A recent shift in Facebook’s algorithm has helped drive traffic to major publishers , and BuzzFeed is seeing some serious benefits from the change.

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The New Journalism

Twist Image

This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. It is an instant publishing channel that treats all pieces of content equally. The new journalism (and the new Marketing) is about having a nose for news.

Journal 111
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Journalism Is Not Content Marketing

Twist Image

I didn't consider that "true" journalism. I always held journalism to a higher standard. Once all of this research was gathered, these journalists would draft, write, edit (and, with the help of an editor) re-edit and toil away to make their works (once published) resonate. The power of journalism has shifted. Just watch.

Journal 40
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How 4 Publishers Use Instagram to Drive Traffic to Their Site

Later

Whether it’s using strong call-to-actions (CTAs) in their Instagram Stories or optimizing the link in their bio, publishers are driving traffic through Instagram in creative ways. 3 Ways Publishers Can Drive Traffic Through Instagram. 4 Traffic-driving Strategies for Publishers on Instagram. Table of Contents.