Journalism Is Not Content Marketing
AUGUST 11, 2016
didn't consider that "true" journalism. I was a rock writer. always held journalism to a higher standard. Once all of this research was gathered, these journalists would draft, write, edit (and, with the help of an editor) re-edit and toil away to make their works (once published) resonate. After writing for magazines and newspapers, I started publishing a few of them.
Keeping a Journal: The Power of Daily Writing
FEBRUARY 4, 2016
The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. The post Keeping a Journal: The Power of Daily Writing appeared first on Spin Sucks. Related Stories On Writing and Advice from Ernest Hemingway Ad Blocking, Brand Journalism, and the Publisher’s Dilemma Content Marketing Most Certainly is Not Dead.
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored contentAn experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy.
The Future of Journalism from Warren Buffet’s Viewpoint
JUNE 7, 2012
Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. But when posed a different way, most everyone in the room either doesn’t read the major dailies ( New York Times , Wall Street Journal ) or they subscribe only to the digital version. publisher and editor, Davis Kennedy. Quite the opposite.
The New(ish) Trend Of Publishing Within Publishing
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. Instead NewCo is being published within Medium. Yes, a full publication within this very unique publishing platform.
Will A Brands Next Big Move Be A Journalism Department?
MAY 14, 2011
The platform allows everyone to publishing anything in text, images, audio and video instantly (and for free) for the entire world to see. Flipping from content marketing to journalism. I was thinking about this Blog. I was thinking about citizen journalism. I was watching Geoff Livingston present at Webcom Montreal last week, and things started to click. Maybe the reason this Blog has some level of success is because it's more like journalism than it is about what Twist Image offers and sells (I prefer to write relevant articles about this industry). journalism.
Jennifer Nycz-Conner on How Technology Is Transforming Journalism
JULY 30, 2015
Jennifer Nycz-Conner is an editor at the Washington Business Journal , where she serves as the business anchor on WTOP and she runs the Working the Room column. She has seen how digital media from blogs to today’s newer technologies like Meerkat and Periscope have changed journalism. have seen [the paper] move away from a weekly, where we focused on publishing once a week.
Jodi Gersch on Social Media-Driven Journalism
AUGUST 19, 2015
She will be speaking on a panel with the Washington Business Journal’s Jennifer Nycz-Conner at xPotomac on how the digital media revolution’s continuing impact on journalism. GL : What’s the biggest thing you have seen changed in journalism as a result of social media? Social Media data Gannett Jodi Gersch journalism local national trends USA TodayActionable.
Official Publisher Profiles on Digg One Year Later: Followers up 720%
AUGUST 10, 2011
When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. The Wall Street Journal 52,031 9,546 445%. Most of the publishers continue to follow very few others: Profile Following 8/10/11 Following 8/4/10. 14 The Wall Street Journal 17 15. Yahoo!
How are association publishers building new and existing revenue streams?
FEBRUARY 14, 2013
The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Thank you in advance for your participation and your support of the association publishing/media profession.
The Future of Media in a Digital World
OCTOBER 26, 2015
On October 13, I attended the event, “Journalism Disrupted, Journalism Reborn: The Future of Media in a Digital World” hosted by Weber Shandwick, that included a seriously impressive panel of experts—and perhaps most impressively, it was an all-women panel (one of the first times I’ve seen this in Silicon Valley). By Juliet Travis. The Future of Media Panel. Can’t Do Both.
Great journalism – impartial but not neutral?
The Way of the Web
JULY 27, 2011
It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Published on The Guardian website, it’s received a lot of respect for the way he tackled the subject.
Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed
The Realtime Report
DECEMBER 3, 2013
Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. recent shift in Facebook’s algorithm has helped drive traffic to major publishers , and BuzzFeed is seeing some serious benefits from the change. According to Sunil Rajaraman on Huffington Post, BuzzFeed is “re-creating world-class journalism, but just targeting a younger audience” — and using social media to do so. What’s behind this record growth? By 2016.
Journalism And The New Media With Jay Rosen
AUGUST 7, 2011
My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. Rosen teaches journalism at New York University , where he has been on the faculty since 1986. He is the author of PressThink , a blog about journalism's ordeals in the age of the Web, which he launched in 2003. journalism.
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 Twitter. LinkedIn. Let us know in the comments below.
Citizen Journalism: Who is a Journalist Today?
OCTOBER 25, 2011
Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. Almost every news release they crafted specifically for these sites was published. Opportunities to act as a citizen journalist abound.
The Four Outcomes Of Content
AUGUST 14, 2015
If you weren't the publisher of your content, would it be the kind of stuff that you would be interested in? Editorial content is journalism. Content so good, that consumers or publishers will pay for it. Writing books, publishing articles, selling reports and more. journalism. publisher. publishing. What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? The list of questions is long, arduous and intimidating. Content is media. It's fast. Revenue.
The End Of Blogging?
OCTOBER 14, 2015
To know me, is to know that I am still deeply passionate about my blog, writing and the digital publishing experience. I was there when it first started (remember Blogger ), embraced the power of RSS feeds (remember those?), lamented the death of Google Reader , and still - to this day - love to hit the publish button. Magazine and others started accepting and publishing bloggers alongside their most respected journalists. And, in many cases, bloggers were instantly granted journalist-like credentials, because of the platforms they were being published on. my blog)?
Facebook Shelling Out $50 Million for Facebook Live Content (Report)
JUNE 21, 2016
Reports of Facebook paying media companies and publishers for Facebook Live content have surfaced in the past, but The Wall Street Journal has details, as well as a confirmation from the social network. Steven Perlberg and Deepa Seetharaman of the Journal reported after reviewing a document that Facebook has reached nearly 140 agreements with media companies, publishers and public figures for Facebook Live content, with those contracts adding up to more than $50 million. million from March 2016 through March 2017), The New York Times ($3.03 million).
The Story Of Vice And The Future Of Media
MARCH 4, 2016
wrote for music and lifestyle publications (I even published a few), and managed to become friends with artists, industry professionals and other media outlets. the editors and publishers of the printed press controlled which artists got coverage (and which didn't). Along with publishing two magazines (and helping to laugh a third), I did a lot of freelance writing. I'm not sure how many pieces of mine actually got published at Vice back then, but I do remember a piece about Bill Shields making it to the magazine. journalism. music journalism. How edgy?
How publishers curate the world of content
SEPTEMBER 24, 2010
Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ). While publishers choose to utilize aggregation and curation platforms in a variety of ways, the main point is clear: Many media companies see benefits in collecting content from around the Web.
5 Media Relations Strategies that Help Get Your Brand Story Published
NOVEMBER 30, 2012
While this is not good news for the media, it has opened many new opportunities for businesses and organizations: brands can become a content resource for the media (earned media), publish their own news, (owned media/brand journalism) and buy space for branded content on news and social sites (paid media). Brand journalism – think like a publisher and write your own stories.
Just Say "No" To Content
SEPTEMBER 18, 2015
Brands seem to be publishing "because they can," instead of "because they have something interesting, unique, compelling and important to share." and how often to publish it. Perhaps it is my background in journalism, or perhaps my studies of media, but I have a tremendous amount of respect for the publish button. Still, brands do feel like they can (and should) publish anything. Figure out what makes your brand exclusively right to publish something. content publishing. journalism. publishing. Can we have too much great content?
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” Twitter is also useful for David May, MD, who looks to other doctors on the platform to offer their opinions and add to the discussion about the latest journal articles and research. “The Dr. Robert S.
This Blog Is Dead
DECEMBER 20, 2013
What we had was place for online journaling. It was a technological and publishing breakthrough. Suddenly, the cost of publishing plummeted to zero and publishing to the world was almost as easy as it was to print up a document from your word processor. Suddenly, anyone with connectivity could have a thought and publish it in text for the world to see. For a person like me, publishing a regular blog enabled me to build an audience, to have a direct relationship with people who liked the same sorts of things that were turning my crank. journalism.
The Failing State Of Content Marketing
OCTOBER 11, 2013
Everyone is publishing - in text, images, audio and video. Some may point to the fact that the content is nothing more than marketing blather thinly veiled as genuine content, or that the vast majority of stuff we''re calling "content" is merely the publishing of a press release that has had its jargon surgically extracted by a former journalist. The truth has become bigger than what is being published. What the biggest publishers in the world tend to shy away from, when it comes to explaining how content becomes successful, is the distribution of it all.
When Traditional Media Fails To Understand New Media
FEBRUARY 1, 2012
Does new media undermine journalism? There is (still) a tremendous push from professional writers and journalists that providing content for free to online media channels undermines journalism because the content should never be given away for free. The output of it has been requests from editors to contribute to magazines, newspapers, TV shows, a significant book publishing deal, speaking opportunities and - most importantly - countless new business opportunities for Twist Image (the main reason we started this Blog in the first place). book publishing. journalism.
Maybe You Should Quit New Media
APRIL 24, 2013
believe that the Internet has brought forth the chance for everyone to publish their thoughts - in text, images, audio and video - instantly and for free to the world and such a profound gift should not be wasted. You could chalk this all up to lazy journalism (or, a complete lack of journalism), but there is something deeper. When we see online publishers like Buzzfeed , The Huffington Post and Medium , what is plainly obvious is how passionate and knowledgeable the content creators are. digital publishing. journalism. lazy journalism. Really?
A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
FEBRUARY 25, 2014
Check out the world of difference it makes in the example below: Image credit: Search Engine Journal. What are other things you check your post on before you hit the publish button? The post A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button appeared first on Inbound & Content Marketing Hub. Are you familiar with the power of checklists?
LiveRail Derailed: Facebook Shutting Down Video Ad Exchange
MAY 27, 2016
The Wall Street Journal reported that LiveRail will be shut down, although the LiveRail brand may still be used on new ad tech products for video ads. Facebook spokeswoman told the Journal: We are discontinuing the LiveRail private exchange to focus on finding better ways for publishers to sell their ad space directly to advertisers, as well as expanding our video ad offering via Audience Network. This is what many of our publishing partners told us they wanted, and we believe this will make video ads more relevant to the people who watch them.
A Dying Breed
APRIL 15, 2016
It was a tough job (did I mention the rejection?), but these publishers and editors held the key to the audience. Suddenly content creators were not just writers, they owned the publishing platform and the direct relationship with the consumer. In fact, it grew so fast that it paved the way for new publishers to exist (think about Huffington Post , Vice , Buzzfeed and beyond). It 's hard to beat the big publishers at their own game. Now, they write and publish like a mini-version of a traditional magazine. journalism. online journal. publishing.
The Secret To Getting Picked
MAY 1, 2013
While I left journalism long ago, the feeling of choosing myself was profound when I first started this blog back in September 2003. submitted it, and couldn''t wait to see it get published. First, I immediately published the piece on my own blog. journalism. publishing. Being picked by someone or choosing yourself and leading. which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and self-worth. They prefer to be picked. It is.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. According to the WSJ: “P&G two years ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. Advertisers experiment with new precise ad targeting. Balancing targeting with reach.
What Does Eight Years Of Blogging Get You?
SEPTEMBER 29, 2011
As fast and simple as it is to publish content with a Blog, success with a Blog as an engine of Marketing is a slow process. The only part that isn't selfish is that I publish it for the world to see, comment on and criticize. wish more people understood the power of having a living and breathing ongoing publishing platform that allows you to demonstrate how you think, that anyone can access from anywhere. made a commitment to publish six pieces of text-based content and one audio piece each and every week. journalism. publishing. publishing platform.
The New Face Of Content Marketing
JUNE 13, 2013
" Woe the brand that is not creating, publishing and curating relevant content. They struggle with everything from the strategy to the editorial content to the creation of it, and even the best places to publish and share it effectively. On May 21st, I published my second business book, CTRL ALT Delete. People aren''t "on the ready" just because I decided to hit a publish button. grand central publishing. journalism. publishing. How much content is too much content when it comes to a brand? if you''re lucky). In a word: no. brand.
A Basic PR Blunder That Most PR Professionals Make. Constantly
SEPTEMBER 30, 2011
Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full boar into marketing and communications. My journey (which includes this Blog) has also brought me back to journalism part-time (I do a bi-weekly column for the Montreal Gazette and Vancouver Sun along with a column, Media Hacker , for The Huffington Post ). PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat.
What You Don't Know About David Carr
FEBRUARY 13, 2015
My professional career started as a journalist, I went on to become a magazine publisher. That journalism bug is a hard one to beat. My Twitter feed is full of individuals who talk about journalism, media and the future of technology. Anybody who dares to write (and allow it to be published) should be that good. journalism. magazine publisher. publisher.
There Is No Brand Truth
AUGUST 14, 2013
It''s not manipulation so much as it is their newfound ability to be a publisher and put out into their world thinly-veiled content as an engine of positive brand perception. As reported in the Wall Street Journal ''s August 4th, 2013 article, Some Twitter Users Push Back on Ads (make sure to listen to the audio component as well in the link), it''s not just that individuals are changing the brand''s content in their own newsfeeds, they''re now starting to engage with the brands. journalism. publisher. publishing. wall street journal. it never forgets.
The Changing State Of Blogs
DECEMBER 10, 2015
meme that seems to be back in the public zeitgeist (the show will be published in the coming weeks). In the early days of blogging (I started Six Pixels of Separation in 2003), I defined blogs as a personal publishing platform that enabled anyone to write something, hit the publish button, and instantly have it distributed to the world for free (and fast). Some of them looked less like personal online journals, and more like quick moving and frequently updated digital versions of magazines and newspapers (think Huffington Post and Mashable ). online journal.
The content war is only just beginning
The Way of the Web
NOVEMBER 8, 2011
It will only get better, cheaper and more accessible to both legitimate publishers attempting to make their workflow more efficient, and to spammers and content farms who can finally do away completely with the human element. Blogging Digital Publishing journalism Writing algorithm content automated content content future of writingMe Like’, to build links to a website.