Study Finds Advertisers Get a Boost from “Media Multitasking”
The Realtime Report
APRIL 10, 2019
The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. They found that ads that air in those programs that had more social TV activity also saw an increased ad responsiveness in terms of online shopping behaviors. “We
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