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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.

Education 264
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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 140
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This highlights potential regulatory challenges in the EU market.

News 72
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How To Start A Blog For Your Small Business

Buffer Social

It’s also a great choice if you want to infuse your posts with trending memes and a more casual tone. Asking the rest of your team for pitches – even if their role isn’t directly tied to marketing or communications – can also provide an insider’s perspective on the blog. Best of all, Tumblr is free.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

These partners participated in the denim transformation challenge by posting a native meme from TikTok. Source: Mobile Marketer. You may not think of The Washington Post as a fit for an emerging platform full of music videos and memes, but the news organization curates its content in a way that works on TikTok.

Brands 114
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Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

There are three huge benefits to using the service, according to Search Engine Journal. It’s very visual – Tumblr is the perfect visual marketing tool. Photos and memes are very popular on Tumblr and posts with great visuals end up getting shared more. That’s not to say that Tumblr is for everyone.

Tumblr 107
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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. RIP, traditional marketing. We’re living in a world where Youtubers get more impressions than Coca-Cola , and politicians rise to power through memes.