The Unfriendliness of Kid-Friendly Social Networks
Socialized
MAY 19, 2010
It is designed to deliver to marketers an elusive group of big spenders. Note: It was pointed out to me after I published this that the Wall Street Journal piece was written not by Walt Mossberg, but by Katherine Boehret, and edited by Mossberg. Togetherville is also the Web 2.0 version of the Happy Meal toy.
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