Direct Marketing Observations

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When Does Social Media Really Work?

Direct Marketing Observations

Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline. It can really connect people in infinite ways. That may seem somewhat preachy or full of green meadows, unicorns and rainbows but it’s true.

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When influence is confused with popularity

Direct Marketing Observations

In my mind those two words are inextricably linked and have been since long before my days at Northwestern University’s Medill School of Journalism. .- Amber Naslund. Editorial integrity. So when I saw the first Tweets pass by about something called The Influence Project by Fast Company Magazine, I clicked immediately.