Janet Fouts
FEBRUARY 11, 2013
Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Fer god’s sake, really?
Webbiquity SMM
NOVEMBER 12, 2013
But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. And yet—there were 5.3 iMedia Connection ). BizReport ).
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