Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Here’s a snapshot of their responses.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

NOVEMBER 12, 2013

Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( Hmm, that doesn’t jive with other research on B2B social media. B2B Marketing Insider ). 18% of U.S.

Statistics 226

Statistics Social Media B2B Journal 226

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. The Burson-Marstellar Crisis Preparedness Survey highlighted some scary numbers: Only 20% of companies are well prepared to deal with an online crisis, 45% are somewhat prepared, but vulnerable and 35% are totally unprepared.

Social Media 89

Social Media Jive Strategy Social Graph 89