Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Dave Fleet

JULY 5, 2010

Jive Software. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010. April 2010. April 2010. Scout Labs.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

JULY 12, 2011

Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? A social business needs technology in order to facilitate change and collaboration.

Jive 146

Jive Lithium Social CRM Yammer 146

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193