Dave Fleet

JUNE 15, 2011

For a while, his Twitter account ( @Ont_Ombudsman ) was (transparently) manned by a member of his staff, with occasional appearances from the man himself, but over time he grew more and more involved to the point where it’s now the reverse. Get the perspective of an early public sector adopter of social media. Are you kidding me?

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Here are a few thoughts from my perspective. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

SEPTEMBER 2, 2010

Twitter: “Tweets of links to stories about you&# becomes an opportunity to engage in real-time conversations with people. Changing a term won’t solve a widespread problem, and there’s much more to the issue than just a simple term (inter-discipline differences, for one, are another huge gap).

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

SEPTEMBER 24, 2010

Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people.

Engagement 387

Engagement Review Marketing Small Business 387

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. When you ask a question on Twitter, respond to people who reply. It’s a marketer’s dream – in the past we’ve had to use a shotgun to do a rifle’s job.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William sees Eqentia becoming a productivity tool for medium and large enterprises.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JUNE 2, 2010

I want to be able to deal with email while having alerts for new Twitter replies, or to flip back and forth between a game and a blog post. Fortunately, the upcoming OS update will take care of that so it’s no longer an issue. When Steve Jobs first announced the iPad, I was dismayed that it wouldn’t support multitasking.

iPad 295

iPad Travel Study Upcoming 295

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees. Listen and learn.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

MARCH 17, 2011

It must be near-impossible to coordinate so many sessions, but when the sessions at a conference become a laughing stock, there’s an issue that needs addressing. Twitter got its big break-through at SXSW in 2007. Don’t feel that you always have to be in sessions. No breakout companies this year.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

MAY 25, 2011

This is still a critical issue – to quote my original post: Should I believe that CNN.com’s traffic went up by 27% in March compared to February? Should I believe that Mashable’s traffic went down by nearly 30% in the last year?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 26, 2011

The primary issue here is the false dichotomies that are put forward. I could point to Facebook pages we manage with hundreds of thousands or even millions of fans; or to multiple highly-engaged Twitter accounts with hundreds of thousands of followers, and use that as evidence you that only PR agencies can do this well.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. Digital is facing a trust crisis.

Privacy 397

Privacy Eventful Compete Report 397