Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Rather than making decisions based on parsing the big data, we can listen in on conversations about the issue we want to address, our product, our competitors’ products, and the needs of the consumer.

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Hating on Social Media – #NOTOK

Janet Fouts

Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. ” Not OK in our communities, on our streets, and not OK on social media. I am: Physically sick reading/hearing/watching the hate filled messages on social media.

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Social media is not a weapon

Janet Fouts

This one is about people using social media as a weapon to bully brands and service providers into getting what they want. As luck would have it an issue developed with the cat and the volunteer had given them her email, so instead of contacting the shelter they contacted her. Not entirely anyway. When did we become so rude?

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Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. Two things are the biggest issues.

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Social Media Drinking Games

Janet Fouts

I’m sick and tired of social media and I don’t want to talk about it! Harsh words for somebody like me to hear since social media is interwoven pretty tightly in our lives these days. She went on to rant about how social media was ruining her life. So we decided on a little experiment.

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The Trouble With Social Media Listening

Janet Fouts

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

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Are You a Social Media Oddball?

Janet Fouts

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. But if what you want to do with your social media presence is to be noticed, for your brand to stand out? Then this could be the wrong approach.