Dave Fleet

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. The post The Power of Prebunking: Managing Disinformation in the Social Media Age first appeared on Dave Fleet.

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

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Is “Social Media” Hurting Social Media?

Dave Fleet

Is the term “social media&# hurting strategic communicators in the digital space? Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Social media.

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10 Social Media Lessons From Home Improvement

Dave Fleet

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Hub and spoke? Decentralized?

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5 Take-Aways on Social Media and Politics

Dave Fleet

Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. People who try to tie social media success or failure alone to campaign results are nuts. Neither does cable news.

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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge. Image: Shutterstock ).

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.