Small Business Mavericks

NOVEMBER 5, 2013

The best remedy for reputation management issues is not needing a remedy to begin with. If you perform excellence customer service, deliver a good product or service, and take care of your customers, then you will likely never need to fix your reputation from damage. Otherwise, your could end up with a worse reputation.

Reputation 117

Reputation Campaign Strategy Issues 117

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Business Leaders Take Note.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

OCTOBER 11, 2012

More and more, companies are starting to use social media for more than straight up marketing. Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. Save yourself the reputation issue and deal with the problem head on. They complain because there was a real issue.

Social Media 110

Social Media Reputation Discount Issues 110

Small Business Mavericks

JANUARY 31, 2012

Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. It can also be a nightmare when things go wrong.

Campaign 168

Campaign Social Media Hashtag Reputation 168

Small Business Mavericks

FEBRUARY 13, 2011

Customer service is one of the most important issues when it comes to reputation management. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. Be proactive and keep your ear to the noise that is occurring on social media sites.

Reputation 87

Reputation Case Study Press Release Small Business 87

Small Business Mavericks

DECEMBER 30, 2014

Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. Social media has put every error in judgement under a microscope and then broadcast it into a reputation management challenge. The Problem With Algorithms.

Reputation 98

Reputation Review Metrics Eventful 98