Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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Social Media Survey Influencer Buy 140

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

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Social Media Policies Guidelines Privacy 52

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

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Social Media Proposal Consultant Wikipedia 403

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

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Policies Social Media Handbook Guidelines 222

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? Social Listening vs. Social Monitoring: What’s the Difference?

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Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

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Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI.

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Marketing Privacy Policies Issues 90

Sprout Social

OCTOBER 15, 2020

Whereas social monitoring focuses on just the social media coverage your brand gets, brand monitoring encompasses social media as well as everywhere else people are talking about your brand. Reputation and crisis management. Identifying issues and improvements. All social media platforms.

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Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

MARCH 24, 2023

What are social mentions? Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. Moreover, social mentions give away a handful of insights. Here’s an instance when Amazon replied to a user and addressed the issue. Let’s get started!

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How To Sentiment Reputation Hashtag 52

Dave Fleet

NOVEMBER 8, 2010

To make things worse, the editor of the magazine began to post both defensive and aggressive comments on the page, including some that were downright rude, at one point referring to a commenter as “dumbass.&#. However, five simple steps could have managed this issue down before the crisis unfolded. What would you add?

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Public Domain Issues How To Policies 375

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

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Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 9, 2023

Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform.

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Oktopost

APRIL 6, 2023

While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce.

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Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin. The Online Reputation Explosion.

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Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? 4 Benefits of social listening for competitive analysis 1.

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Analysis Sentiment Reputation Hashtag 52

BeingOptimist

AUGUST 29, 2023

This includes assessing their online activities, cyber behavior history, and overall digital reputation. This becomes the foundation for an exhaustive examination of the individual’s digital footprints, which encompasses email addresses, social media profiles, forum posts, and online transactions to name a few.

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Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Tools B2B Sentiment Notification 116

Proactive Report

FEBRUARY 27, 2021

The consequences of counterfeiting include: 1. Damaging the reputation of marketers. Destroyed academic reputation. The ability to lose distribution undoubtedly implies the end of a marketing reputation. It is not possible to use someone else’s material without reference all the time. Monitor your sources.

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Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. This is important considering skill gap is a major issue in many marketing teams. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

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Marketing How To Sample Samples 132

Firebelly

DECEMBER 5, 2013

Social media for marketing and customer service will continue to grow. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Social sites allow for us to be responsive and attentive in an environment that our residents prefer.

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Ignite Social Media

JANUARY 10, 2017

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Be Efficient. Be Helpful.

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How To Class Reputation Sentiment 60

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Throughout Super Bowl Sunday, the AdVenture Media data team updated their metrics with real-time data, refreshed every 30 minutes. million viewers! Duolingo 2. Doordash 5.

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Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

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Social Media How To Policies Hashtag 64

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

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Tools HootSuite Price Template 135

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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Reputation Chemicals Issues Consultant 125

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. Crisis management Media monitoring detects any potential crises before they escalate.

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Tools Sentiment Analysis Metrics 52

Sprout Social

JUNE 23, 2020

Security snafus are bad for your online reputation. This quick guide breaks down how to handle a hacked Twitter account and prevent security issues in the future. You can likewise contact @TwitterSupport to report any issues, although it may require some time and back-and-forth to get a response or resolution. “Do

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Twitter How To Notification Authentication 145

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. However, doing so could also damage your brand’s reputation. Customers change. Industries pivot.

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Sentiment How To Marketing Analysis 135

Atom Thought

OCTOBER 12, 2010

Linkedin is a great platform where as a professional one can network and create a great professional reputation over time. Reputation Build-up. Help Job Seekers create reputation for themselves- How can they get more recommendations, how can they answer questions across the ecosystem around their expertise? People Connect.

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LinkedIn Reputation B2B Privacy 205

Keyhole.co

JULY 26, 2023

Social media has become an integral part of our lives, and it’s time to tap into its power to drive your sales through the roof. By mastering the art of social selling, you can achieve incredible results. It also builds a genuine relationship with your clients, hopefully improving your sales from social media.

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Myrland Marketing

SEPTEMBER 1, 2021

These social media platforms are pretty much free. It is important to remember that it will pay off because you are sharing your knowledge and building your reputation so that other people understand what you do. What Is The Cost Of Networking? What we are really talking about is your time as your investment. That’s fine.

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Marketing Training Reputation LinkedIn 96

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Social Analytics.

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Attensity Crimson Hexagon Social Media Sentiment 77

agora pulse

FEBRUARY 21, 2017

Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Since social media often acts as powerful word-of-mouth marketing , we want those comments to work in our favor.

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Comments Facebook Sentiment Reputation 135

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

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Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. Since he was reasonably happy with the service provider, he referred it to his friend.

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Social Media Strategy Marketing Vimeo 153

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

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