Remove Issues Remove Proposal Remove Reputation Remove Social Media
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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Social media is not homogenous – and it’s not going away. This trust gap is fueled by years of challenges.

Privacy 195
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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 131
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15 top tips for a successful PR career

Dave Fleet

Nothing hurts the credibility of a pitch, a proposal or a program like sloppy mistakes. Identify and help to address issues mid-flight. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. Consider it an investment. Focus on details.

Tips 420
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15 top tips for a successful PR career

Dave Fleet

Nothing hurts the credibility of a pitch, a proposal or a program like sloppy mistakes. Identify and help to address issues mid-flight. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. Consider it an investment. Focus on details.

Tips 353
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.