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Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with. However, it always increases brand awareness.

Issues 170
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Facebook Ads Restriction Period for Politics and Social Issues in the US

Jon Loomer

As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. Because of the likely increased volume of ad submissions as well as added scrutiny that political and social issues ads will require, you should expect approval time to take longer. Get Going Now.

Issues 188
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 234
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How to Tackle YouTube Copyright Issues

agora pulse

Concerned about YouTube copyright issues? Here’s what you need to know to avoid copyright issues and also protect your content. Copyright issues are typically a major concern for YouTube creators, who can be on the giving or receiving end of the complaints. you may find copyright issues difficult to understand.

Issues 117
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 242
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Navigating social media marketing in an election year

Sprout Social

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. Facebook Business Manager may be causing your blood pressure issues; 10. But we know we’re not the only ones.

Flash Mob 157