Small Business Mavericks

JULY 20, 2015

Passwords are not an issue in that case. When are Passwords an Issue? Passwords are an issue for membership sites. If you ask only for the information you need (name and e-mail address), you’ll significantly increase the chances of you getting people to sign up. But you also have to offer something of value.

Issues 70

Issues Newsletter News Sites 70

Small Business Mavericks

JUNE 12, 2013

This can be costly, lead to duplicate content issues, and be bad for SEO. Another issue is link building. For instance, if you have a mobile website and a traditional HTML website, both with the same content, then Google may decide to de-index one of those sites based on the duplicate content.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

MARCH 11, 2015

no crawl issues, no noindex, all’s good), can’t become canonical because website owners don’t tell us about them. If your site has HTTPS URL issues, it will be affected in the search rankings even though it looks fine to the human reader.

URL 70

URL Engineering SEO Issues 70

Small Business Mavericks

MAY 4, 2012

If your traffic started to drop off after April 19, then you have quality issues. If your traffic dropped off after April 24, then Google has issues with your website related to spam. Does your website have any duplicate content issues? The Panda update was released on April 19 and the Penguin update on April 24. Pay for links?

Guidelines 101

Guidelines Issues Analytics Google 101

Small Business Mavericks

OCTOBER 11, 2012

Save yourself the reputation issue and deal with the problem head on. They complain because there was a real issue. Acknowledgement Of A Problem – Yes, you will have complaints about your business on your Facebook page, on Twitter, and who knows where else? Don’t delete them.

Social Media 110

Social Media Reputation Discount Issues 110

Small Business Mavericks

NOVEMBER 23, 2012

Deal with customer service issues in real time. Here are just a few of the powerful ways you can use Google+ Hangouts: To introduce new products or services. Make an important business announcement in the same way you’d use a press release. Invite customer feedback. Hold a webinar. Host a series of teaching classes.

Google 164

Google Tools Press Release Class 164

Small Business Mavericks

MAY 12, 2012

The main issue then is quality content. Look for questions, issues that are affecting people, or news. There are others who publish two or three times a day. If you aim for daily, you’ll at least have the search engine visiting your site daily, and we know that fresh is best if you have the quality.

Feed 119

Feed Feedly Social Media Small Business 119

Small Business Mavericks

NOVEMBER 10, 2015

Our post last Friday focused mostly on website health issues, but is that all there is to it? You’re business’s online health is made up of a combination of issues related to your website, your social media presence, and your overall audience engagement. In a word, no. What Else Affects Online Health?

Exercises 70

Exercises Newsletter Issues Engagement 70

Small Business Mavericks

MARCH 4, 2012

Duplicate content - perhaps not as big an issue as several years ago, duplicate content can still hurt a business. URL issues - following on from duplicate content is the perception of duplicate content. URL issues - following on from duplicate content is the perception of duplicate content.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

APRIL 10, 2012

This will help to identify network issues. A monitoring service will also check for time issues identifying when your website are very slow to load. An up market monitoring service will also call you on any number you designate letting you know when any serious issues arise.

Issues 93

Issues Consultant Hosting Cost 93

Small Business Mavericks

AUGUST 17, 2015

Maybe you’re not targeting the right keywords, or your site has crawlability issues. Whatever the case, you need to explore the reasons why and fix the issues. You can’t be found in the search engines – If your website isn’t getting indexed in the search engines, then it could be for a number of reasons.

Engineering 70

Engineering SEO Issues Sites 70

Small Business Mavericks

JANUARY 9, 2015

To quote: Whether it’s a speed issue, a crawl efficiency issue, topical focus, supporting signals on-site or off-site, whatever it is, if that signal does not score well with quality, uniqueness or relevance, it leaves that page, that section of a site, or that site as a whole vulnerable to algorithmic hits.

SEO 70

SEO Case Study Analytics Process 70

Small Business Mavericks

DECEMBER 21, 2012

One of the more valuable uses of your Twitter archive might be the diagnosis of larger business problems such as customer service issues. If you notice a large amount of your time being consumed with customer service issues on Twitter, then you could address those problems.

Twitter 87

Twitter Training Social Networking Issues 87

Small Business Mavericks

APRIL 29, 2015

We’ve talked about various security issues on this blog because it is essential to online marketing. I think it’s like any other maintenance issue — if you don’t deal with it, eventually it shows and you regret your decision. Consumer confidence includes security because nobody wants to mess with ID theft.

System 70

System Authentication Policies Reputation 70

Small Business Mavericks

NOVEMBER 28, 2014

Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. But it is going to become one sooner or later, if things keep progressing.

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

OCTOBER 23, 2011

My bet is that Google+ already has a jump start on the issue with a plan in place to attack the problem should it start showing signs of getting out of control. You could say it’s search engine index is full of spam, which is true. But eventually Google gets rid of the spam. What do you think?

Google 156

Google Engineering Issues Twitter 156

Small Business Mavericks

JUNE 1, 2012

At a minimum , your online marketing strategy should address the following concerns: Website design and development – Does your website have issues? You should move forward with a plan that incorporates what has worked in the past while incorporating new strategies for the future.

Strategy 170

Strategy Marketing Engineering Analytics 170

Small Business Mavericks

MAY 10, 2012

The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. How can you use a chat session to aid your business?

Meeting 98

Meeting Twitter Small Business Hashtag 98

Small Business Mavericks

MAY 24, 2012

If time is an issue, then you need to carefully target your promotional efforts. Once you build a readership, you can spend less time promoting your blog’s content, however, in the early days, promotion is as equally important as publishing the content. So how and where should you promote your blog?

Small Business 168

Small Business Social Media Tumblr Module 168

Small Business Mavericks

MARCH 27, 2012

Mirriam Ellis has more on this issue at SEOMOZ. Of course, if you don’t receive any customers through Google local search, you don’t really need to do anything.

List 170

List Google Data Issues 170

Small Business Mavericks

FEBRUARY 12, 2011

It may only be a convenience issue, but for those business owners who manage their own sites, time is always an issue – hopefully this will make life a little easier. This enables a webmaster to view analytics for their sites without having to switch between Google Analytics and Google Webmaster Tools.

Analytics 161

Analytics Google Tools Case Study 161

Small Business Mavericks

FEBRUARY 27, 2012

Security is a thorny issue with consumers. When we talk about online security, there are number of issues at play – your customers data, your own data, and the integrity of your website. In reality, a business is a business – no matter the environment in which it is conducted.

Small Business 98

Small Business System Data Issues 98

Small Business Mavericks

MARCH 24, 2012

Whether this is a serious issue or just smoke and mirrors, website owners do need to be careful when it comes to optimizing their web pages. Another popular link is the word ‘here’, for example, you can read more about this issues HERE. Perhaps you should. Some websites are fortunate.

Domain Name 105

Domain Name Engineering SEO Issues 105

Small Business Mavericks

MARCH 10, 2012

I’ll go a step further – social media is great at raising issues, blogs are the ideal tool to explore them more deeply, foster discussions, and perhaps even provide answers. Your own customers and the types of questions being asked on forums is also a great place for determining current issues.

Small Business 105

Small Business Compete Forums Issues 105

Small Business Mavericks

MARCH 26, 2012

In most cases, small business owners are hands on and well placed to react to issues. They are also in a position to respond personally to any issues. Studies have shown that customers are prepared to pay a little more if the product is of good quality, and if there is a superior service.

Small Business 98

Small Business Price Reputation SEO 98

Small Business Mavericks

NOVEMBER 5, 2013

The best remedy for reputation management issues is not needing a remedy to begin with. If you perform excellence customer service, deliver a good product or service, and take care of your customers, then you will likely never need to fix your reputation from damage. However, sometimes things happen, so you should be prepared.

Reputation 117

Reputation Campaign Strategy Issues 117

Small Business Mavericks

AUGUST 6, 2011

And then there’s the whole privacy issue. .&# You can’t do a whole lot of interacting with your friends through other social networks. Facebook follows the “proprietary&# system. If Google+ addressed both of those concerns head on and gave users what they want, then Google would overrun Facebook and become the No.

Google 180

Google Facebook Instant Messaging Privacy 180

Small Business Mavericks

JULY 10, 2014

The article goes on to mention a jeweler who had a similar scenario and avoided problems because she paid for a web consultant to monitor and address any issues he sees. But this story does show the potential for a competitor or ill-wisher to change your online information on a local listing site like this.

List 119

List Consultant Google Issues 119

Small Business Mavericks

JANUARY 17, 2012

Multilingual websites do come with a few SEO issues. Fortunately, Google has several guidelines that are well worth reading in order to gain a better understanding of these issues. When creating a multilingual website, never take anything for granted. Having a flag doesn’t always clearly indicate another language.

SEO 98

SEO Guidelines Issues Publishing 98

Small Business Mavericks

MAY 11, 2012

The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. How can you use a chat session to aid your business?

Meeting 87

Meeting Twitter Small Business Hashtag 87

Small Business Mavericks

MARCH 21, 2014

You also have to think about navigational issues, whether your site is accessible to mobile and other handheld devices, and if it answers the most pressing questions your target audience has about your subject matter. There’s more to building a website than getting it indexed, although that’s a start.

Google 98

Google Content Module Guidelines 98

Small Business Mavericks

FEBRUARY 2, 2012

If the coupon expires, they’ll need to wait for the next coupon issue. As a business owner, you need to maintain as much control as possible over the issuing of coupons; otherwise, you’ll have cost blow-outs that could cripple your business.

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

MARCH 20, 2014

You can handle customer service issues, receive feedback from customers that leads to improved service, and get new ideas for going forward. Think about comments on your blog, for instance. Allowing such comments allows you to interact with your customers in ways that before were not possible.

UGC 105

UGC Forums Content SEO 105

Small Business Mavericks

SEPTEMBER 22, 2014

The whole problem with making blanket statements about something that takes specific, customized tactics is that the blanket doesn’t cover all the issues. .” I appreciate that. Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. Paid search is metric-driven and measurable.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

SEPTEMBER 10, 2014

I think it’s a lot like any type of security issue because you need to acknowledge that it could happen and pay attention so it doesn’t happen, or at least is limited in the damage it causes. There are a lot of ways that negative SEO can happen, and there’ll be a lot more that the black hat guys think up in the future.

SEO 102

SEO Journal Small Business Notification 102

Small Business Mavericks

OCTOBER 10, 2014

Social media engagement by business leaders allows them to address business issues, provide context for decisions being made, influence company culture & transparency, and affect the way the business is perceived. Becoming active in social media means some risk for those who are unprofessional, sure.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

MAY 27, 2012

There are other factors such as the age of a link, however, this is becoming less of an issue with Google showing a distinct preference for fresh content – you can’t have both, fresh content with old links. Perhaps its time to revisit this particular issue in regard to inbound links.

Strategy 98

Strategy Engineering URL SEO 98