The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days
Social Media Strategies Summit
SEPTEMBER 14, 2023
Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. That allowed Mitchell’s team to create a piece of reactive content.
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