The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Consumers will receive notice if a computer they ordered is ready for pickup, and may get messages about upgrading and/or trading in old phones when they walk by the iPhone section. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

The Realtime Report

DECEMBER 7, 2012

million users in July 2012 (on Android/iPhone), up from from 5-6 million per month from March through June. Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. 42% of Those Who Downloaded Foursquare App Use It Actively.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

The Realtime Report

OCTOBER 31, 2012

The mobile payment app – launched in August and available on iPhone and Android – lets consumers purchase beverages, food and merchandise at the point-of-sale. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options.

Mobile 145

Mobile Instagram Twitter Loyalty 145

The Realtime Report

NOVEMBER 27, 2012

The result was Sightings by Betabrand , an iTunes app that lets you add Jesus, the Virgin Mary, or Bigfoot into any iPhone photo you take — the perfect companion to help launch the brand’s new Sasquatch sweater , knitted from “100% pure Bigfoot fur.” He agreed after they promised to build an app for him in exchange.

Brands 192

Brands Organization Hosting How To 192