Waxing UnLyrical

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. So they typically contain the @ handle of the blogger publishing that post, etc.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Most people could give two hoots about the latest app (though they do care about the iPhone 5), they don’t know who Chris Brogan is, and mostly they think bloggers are pompous asses. People who are not consultants – and that is most people – could care less if (y)our blogs are publishing on a daily basis. I mean, all.

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Being in the Moment

Waxing UnLyrical

Oh, and let me not forget the lists on my iPhone, because those literally go everywhere with me. I set my iPhone alarm for an hour or so later (the time I thought I deserved to have uninterrupted with my book) and then, when it went off, put the book down and started on my list. They are about planning for the future.

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When Clocks and Calendars Collide [Redux]

Waxing UnLyrical

I originally published this post when Fall was setting in last year. An alarm clock, an iPhone’s buzz, a dog’s cold nose, are the here and now. It didn’t get a lot of attention then, but it remains one of my favorites. Genes tussle with mind. where I am. where I was. where I should be. where I cannot be.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The iPad was going to save publishing and advertising. Then, the Apple iPhone 4S underwhelmed. In fact, it blamed the iPhone 4S rumors on this. There is, however, a huge danger with this strategy. The stock market hates surprises. And recently Apple has been striking out. Not with poor products, but by not meeting expectations.

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What To Do When The Box Flips Inside Out

Waxing UnLyrical

The novelty of the iPhone has worn off (although it has kept its edge). In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. Dumbphone users used to be cool (yes, they did!). Working at home used to be an oxymoron. What happened?

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