by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV. According to Nielsen’s survey, 32.7 million (6%) use it daily. MORE >>

Android phone adoption has ramped up faster than iPhone. Sadly it wasn’t news to me when Nielsen reported that more people in Africa have access to a mobile device than they do to clean drinking water. However, the other data points Nielsen published in this recent post summarizing the current state of mobile in South Africa were entirely new, shedding light on an abundance of opportunities for marketers everywhere. Over the years, Meeker has been quoted in a variety of sites and publications worldwide. Her latest research was unveiled this week at the Web 2.0 MORE >>

With Internet consumption on mobile devices set to surpass the same on PCs next year, according to Morgan Stanley, and US smart phone penetration to hit 50%, Nielsen says, mobile is no longer the tail on the media dog. It debuted in 2008 as a free iPhone app built around a simple premise. Every major advance in distribution technology over the last 100 years has spawned a class of media upstarts that focused on these emerging, mass platforms and, along the way, became giants. For example, The Golden Age of Television and broadcasting gave rise to three powerful networks. Lose It. MORE >>

mobile users, offers advertisers targeting by device, demographic and people’s interests (based on their keyword search, for example), across 7,000 mobile sites and in 1,600 iPhone and Android apps. In fact, the industry search for a definitive solution dates back to 2008 when the audience measurement company Nielsen burst on the scene with Mobile-PRIZM. Thus the AdHaven platform processes purchase data from our data partners, including shopper households tracked in the Nielsen Catalina database to deliver the ad to the best possible mobile user on our audience network. MORE >>

iPhone applications hit 1 billion in 9 months. Source for Facebook Stat: Facebook Timeline [link] Feb 2009 175 million users – Feb 2010 400 users: iPhone Stat: Apple. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). By Erik Qualman. It’s amazing how fast the world of social media moves!  per hour. You better. MORE >>