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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. 137 responded to the survey.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. People are accessing your website from mobile devices more than you know! Source: Mobile Marketer).

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 136
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Welcome To The One Screen World

Twist Image

Screens are mobile. I was familiar with the concept of three screens (television, computer and mobile), but four screens was something new. In the Newsweek article, Instagram Will Take Facebook Into the Mobile Age (April 16th, 2012), journalist Dan Lyons so appropriately wrote: "The Internet was all about websites.

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The End Of The Dial Tone

Twist Image

If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands are doing in terms of truly connecting with them at the mobile level, it will be a disappointing conversation as well. I''m mobile. mobile usage.

Retail 72
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Why Looking in the Mirror Make an Ass Out of U and Me

Convince & Convert

Speaking of email, some businesses believe almost all of their subscribers are looking at their email via a mobile device. In a fascinating new research report from eROI , surveyed companies estimated that mobile email viewing ranged from 2% to 50% of subscribers. In reality, the average was 12%. Death to Averages.

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