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Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

NOVEMBER 8, 2011

Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Then, the Apple iPhone 4S underwhelmed. In fact, it blamed the iPhone 4S rumors on this. For example, it costs only $14 to buy $1 of profits from Apple. The market is saying LinkedIn has a bigger upside than Apple.

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Case Study Apple Study Brands 187
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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

JUNE 22, 2016

I thought this was a pretty silly idea until I realized how often I get news from my iPhone (a lot as it turns out). You may have read recently that LinkedIn is now a Microsoft joint. Apple News. 40 percent of mobile devices in the U.S. Now they are doing the same with their News app. LinkedIn Long-Form Articles.

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