Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Apparently, according to Jonathan and Pam, they have great bacon.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

MAY 11, 2013

I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. According to Walters, the entire series of Vines were shot on an iPhone in a single day at agency BBDO’s offices in New York City.

Loyalty 145

Loyalty Retail Fashion iPhone 145

Convince & Convert

APRIL 8, 2010

I use my iPad instead of my iPhone, not instead of my MacBook. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Little iPhone games like solitaire become substantially more engaging on the iPad. The virtual keyboard is barely better than the iPhone, and you still cannot touch type.

iPad 136

iPad Content iPhone Wireless 136

agora pulse

JANUARY 4, 2018

Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. The advantage of course is that you will tap into the FOMO market and in theory make your content more valuable and grabable. A feature which will delight retailers everywhere! It’s simple.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

ProBlogger

JULY 12, 2013

You don’t have to hygienically dispose of your iPhone, just yet. The latest report from Monetate for example, shows that mobile share of web traffic has doubled in the last year alone from 10 to 20% (in line with my stats) and businesses with retail sites now get a better conversion from their tablet users than they do from desktops.

Smart Phone 42

Smart Phone Mobile Directory Real Estate 42

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. So they have unsolved technical glitches that restrain growth and market penetration. The funny thing is I had only been using it for about a day since I only recently got my iphone.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Twist Image

DECEMBER 9, 2011

I don't own an Amazon Kindle , I read books on my iPhone with the Kindle app. Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. The packing, the weight, the organizing, etc.

Retail 97

Retail iPad Price Apple 97

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

Social Media 119

Social Media Strategy Mobile Consultant 119