Akamai Marketing

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry. I wouldn’t say their activity was massive, but at least there was a presence. Why was this?

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Social Media During Emergencies

Akamai Marketing

Since I was evacuated last night, as I listened to tsunami sirens wail, huddled in my car with blankets, pillows, dog, husband and a battery charger for phone and Ipad, the glow coming off my personal devices was my outside connection with the world.