Mobile apps are a waste of time for associations.
SocialFish
NOVEMBER 11, 2010
According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. And you didn’t need to download anything–you just went to the URL in your mobile web browser. Remember, the adoption rate for SMS is 2.5
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