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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

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An Introduction to Instagram

Idaconcpts

Instagram allows its users to post photos online to several social networks, including Facebook and Twitter. Instagram is valuable due to its large user base, its intuitive design and its untapped marketing potential. From a marketing standpoint, Instagram promotes interaction and a good click-through rate.

Instagram 127
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An Introduction to Instagram

Idaconcpts

Instagram allows its users to post photos online to several social networks, including Facebook and Twitter. Instagram is valuable due to its large user base, its intuitive design and its untapped marketing potential. From a marketing standpoint, Instagram promotes interaction and a good click-through rate.

Instagram 127
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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

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Social Media During Emergencies

Akamai Marketing

Since I was evacuated last night, as I listened to tsunami sirens wail, huddled in my car with blankets, pillows, dog, husband and a battery charger for phone and Ipad, the glow coming off my personal devices was my outside connection with the world. Is Twitter today’s warning siren? I wasn’t alone.