Jeff Esposito

article thumbnail

The Devil’s in the Details

Jeff Esposito

For 99 bucks it was worth looking into the preorder since the game itself costs 59 dollars and hell I could watch a game on my iPad wherever I wanted. It could have been avoided, but hey when has marketing ever been honest? Marketing amazon.com bait and switch DirecTV ea sports gotcha madden 25'

Sports 45
article thumbnail

Packing essentials for #SXSW

Jeff Esposito

Probably not, if you are one of the thousands of marketers, PR folks, movie buffs or music nuts (or a combination of the above) converging on Austin, its safe to say that you won’t see anything quite like SXSW. So I’ll bring my lighter netbook and iPad mini. Is there anything like Texas in early March?

article thumbnail

Enchantment, a video review

Jeff Esposito

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. Much like an iPad, this book may be slim, but packs a helluva punch. My biggest take away from the book was a lesson on dealing with people who you may not respect or like.

Review 33